Sunday, January 2, 2011

2 January 1910: A New Year's Message from Michael Brothers

On this day in1910, the Michael Brothers department store ran the following message, covering two-thirds of the top half of the front page of the Sunday Athens Banner newspaper:

To the left of this text, appeared an illustration of the departing year and baby 1910:


Beneath this image was the following New Year wish, focusing on three of the main economic engines of Athens at the time: farming, textiles, and education.
For the upbuilding of Athens;
For the peace, happiness and prosperity of her people;
For the one who sows and the one who reaps;
For the one who spins and the one who weaves;
For the one who teaches and the one who learns;
For every man, woman and child in Athens, in Georgia and in our country we extend cordial greetings and (illegible-page torn) for all.
Happy New Year!

The Banner typically had full-page department store ads on their front page on Sundays. Though the top half of the Banner consisted of well-wishes for the citizens of Athens from a leading local business, the bottom half of the page alerted readers to the "Great Sale of Seasonable Goods," with blankets for $1.20 to $5.00, and women and children's underwear starting at 25 cents, men's union suits starting at 50 cents.

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    1 comment:

    1. Such a heartfelt and touching new year messages you have there. I love how it wishes for peace and joy. Happy holidays to all!