Thursday, May 5, 2011

5 May 1901: The Affordable Luxury of Lion Coffee

On this day in 1901, Woolson Spice Company of Toledo, Ohio, ran this ad in the Athens Daily Banner for Lion brand coffee. 

 (click image to enlarge)

Woolson Spice Company was the roaster and distributor of Lion Coffee, and had recently decided to embark in a $200,000.00 ad campaign across the nation, comparable to a $5 million ad campaign today. The message of their ad seems to be that anyone, even a male lion, could successfully make great coffee if he used Lion coffee.

Though their logos are similar, the LION Coffee that exists today is unrelated to this company, and started in 1969, specializing in Hawaiian gourmet coffee beans.

Learn More:

No comments:

Post a Comment